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    Renaming. Rebranding.

Clough Harbour Associates

Logo CHA

Clough Harbour and Associates [CHA] was known for over 50 years by the name of its founding partners. It was also known primarily as a transportation engineering firm, but now it’s a firm with more than 15 engineering disciplines, operating in nearly 25 states with 800 employees. Since the marketplace and the environment had changed over the years, Clough Harbour needed an updated corporate image that was relevant.  

Clough Harbour turned to Rueckert Advertising to change its name and position the firm for expansion and growth. We renamed the company to CHA, created a
new logo and tagline with vast appeal to a broad range of clients, and developed an entire corporate identity package to position CHA for the future.  

Rueckert Advertising & Public Relations was also responsible for developing a plan to introduce the new identity to its partners, employees, clients and vendors.