St. Mary's Healthcare

St. Mary’s Healthcare in Amsterdam is a regional catholic healthcare system that is dedicated to improving the health of its entire community. Rueckert Advertising & Public Relations has worked with St. Mary’s Healthcare in Amsterdam for over 20 years and has created numerous marketing/PR campaigns to showcase that dedication.

The campaigns have focused on the overall healthcare system brand as well as most of the service areas provided. The overall hospital campaigns focused on its compassionate brand, the many awards it received, as well as new cutting-edge technology/equipment. The service area campaigns focused on general surgery, maternity, cardiac, women’s services, outpatient surgery, minimally invasive spine surgery, etc. All campaigns focused on the target audience and provided the appropriate strong messages to a strong media mix.

Although our strategy was different for each campaign, tactics may have included TV, radio, digital, print, outdoor, direct mail, public relations, social media, videos, brochures/collateral, etc. where we provided all services from beginning to end. We tailored each campaign to reach/exceed its particular goals. Rueckert Advertising & Public Relations also continually tracked the results, which have been very successful.