Ten Spring Brewing Co.

When Ten Springs Brewing Co., a 125-barrel brewhouse located in Saratoga Springs, needed comprehensive branding assistance in support of the launch of three regionally focused beers, it turned to Rueckert Advertising and Public Relations.

Ten Springs, which brews all of its legendary ales with water from the Valley of the Ten Springs, prides itself on bringing consumers the highest quality, fresh, traditional, all malt craft-brewed lager and ales. It sought creative that not only played off Saratoga’s history of thoroughbred horse racing, but also paid homage to the abundant animal life — deer, moose and black bear — attracted to the ancient healing springs.

Our creative for the company’s Saratoga Classic Pilsner, Whiteface Pale Ale and Fat Bear Stout featured a distinct Adirondack look and feel. Branding included bottle labels, bottle necks, six-pack cartons, 24-pack cartons, end-aisle displays and an array of in-store marketing pieces.

Ten Springs, whose name has changed to Olde Saratoga Brewing Company, is owned by Indian conglomerate United Breweries Limited.