Freihofer's Run for Women Launches "Ready, Set, Snow" Winter Fitness Challenge

Wednesday, Jan. 6, 2020 -- Organizers of the 43rd Freihofer’s Run for Women, which is set for Saturday, June 5, have launched a new 10-week fitness program designed to keep Capital Region families moving over the winter, while also providing much needed financial support to Freihofer's Run for Women’s non-profit partners.

Ready Set Snow

The Ready, Set, Snow Challenge is a fun, co-ed program that runs from Jan. 1 through March 15. Registration is open through Jan. 15. The fee is $25. All participants will receive a Ready, Set, Snow hat and gaiter along with a $15 Athleta shop card, one free class and body scan at Orangetheory Fitness Capital Region, $5 off the ZOOMA run club, a Mary Kay gift certificate for $25 off a purchase of $50 or more, and a BOGO 50% off code at Active Pacific.

“The goal of the Freihofer's Run for Women is to improve the health and wellness of the Capital Region community,” said Freihofer’s Run for Women Event Director Kristen Hislop. “Through the Ready, Set, Snow Challenge we hope Capital Region families will engage in favorite and new activities whether it’s running, walking, skiing, shoveling the sidewalk, or taking in-person or Zoom fitness classes. The challenge runs through March 15, allowing women to segue seamlessly into the 11th Freihofer's Run for Women Training Challenge.

“Many non-profits have had their fundraising efforts severely curtailed as a result of the COVID pandemic. The Ready, Set, Snow Challenge is partnering with three charities that promote women, women's health and an active lifestyle — Girls on the Run Capital Region, Strong Through Every Mile, and Black Girls Run Albany. We plan to split 100 percent of our profits equally among these charities,” added Hislop. “Donations will also go to each respective non-profit and participants can opt to make additional donations to these organizations and/or create a personal fundraising page.”

A dedicated Facebook page has been created for participants to share activity ideas, including favorite on-line fitness classes, locations for scenic runs and walks, and other family wellness experiences. 

Screen Grab

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Freihofer's®, a leading baker of delicious products, is committed to fostering the growth and recognition of women in sports and inspiring all generations of women to experience the benefits of exercise and nutritious eating. Freihofer's continues to set the pace by sponsoring the annual Freihofer's Run for Women 5K. Now in its 43rd year, the event is home to the Masters World Best & U.S. All-Comers record of 15:48 set in 2004 by Colleen DeReuck and features thousands of women from recreational joggers to Olympians who challenge themselves on the picturesque 3.1-mile course. For more information, visit