NEWS

Agency Wins Gold Telly Award for FASNY Recruitment TV Commercial

Thursday, May 30, 2024 — Rueckert Advertising and Public Relations, Inc., one of the Capital Region’s leading full-service marketing communication firms, has won a 2024 Gold Telly Award for a regional TV commercial produced for the Firefighters Association of the State of New York (FASNY).

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The :30 spot, entered in the Not-for-Profit Regional TV category, underscores the urgent need for volunteer firefighters and EMS personnel in New York. The commercial, which aired on cable TV and streaming services across upstate New York and Long Island, features the faces of family, friends, and neighbors who serve as volunteer first responders, highlighting their essential role in the community.

“It’s an honor to be recognized for our marketing efforts and to join the ranks of past Telly Award winners,” said FASNY Association Secretary John D’Alessandro. “Over the past 20 years, the number of volunteer firefighters in New York has dangerously declined from 120,000 to about 80,000. Our commercial highlights this critical shortage and hopefully inspires others to engage with their community and be part of something greater than themselves.”

FASNY’s Volunteer Programs Coordinator Kayleigh Marron added, “New York's volunteer first responders not only handle emergencies statewide, but also save taxpayers $4.7 billion each year. We hope this commercial resonates with New Yorkers and motivates them to act.”

Telly 45th Winners Badges gold winner

The Telly Awards honors excellence in video and television across all screens and is judged by leaders from video platforms, television, streaming networks, and production companies.

This year, more than 13,000 entries from across the globe were submitted by top video and content producers. Additional winners included Adobe, Calvin Klein, ESPN, NASA, and the LA Clippers (NBA).

To browse all FASNY videos, please click here.

View the full 2024 Telly Award winners list.

To learn more about becoming a volunteer firefighter in NYS, visit FireInYou.org.