Agency Wins Gold MarCom Award for FASNY TV Recruitment Commercial
Monday, March 10, 2025 -- Rueckert Advertising and Public Relations, a full-service marketing and public relations firm based in Albany, N.Y., has been honored with a Gold MarcCom Award for a recent volunteer firefighter recruitment TV commercial produced for the Firefighters Association of the State of New York.
The 30-second "FASNY Fire In You: Faces" TV commercial, entered in the Video/Audio/TV/Single Spot category, highlights the urgent need for volunteer firefighters and EMS personnel in New York. The commercial emphasizes the vital role of volunteer first responders and aired on cable TV and streaming services across upstate New York and Long Island.
“We’re proud to be recognized for our marketing efforts and to join the distinguished group of past Gold MarCom Award winners,” said FASNY Association Secretary John D’Alessandro. “Over the last two decades, New York’s volunteer firefighter ranks have shrunk from 120,000 to approximately 80,000. This commercial highlights the urgent need for more volunteers and aims to inspire people to get involved and make a difference in their communities.”
“New York’s volunteer first responders are the backbone of our emergency services, saving taxpayers $4.7 billion each year,” added FASNY’s Recruitment Coordinator Kayleigh Marron. “But with fewer volunteers, response times lengthen, and the burden grows on those who remain. We hope this commercial resonates with New Yorkers and motivates them to act.”
The MarCom Awards, run by the Association of Marketing and Communication Professionals, is one of the largest and most renowned creative competitions worldwide. Past winners include major agencies and Fortune 500 companies such as Nike, Coca-Cola, Microsoft, and IBM. Each year, the competition draws over 6,500 entries from 47 countries.
This is the second Gold MarCom Award won by the agency in two years. Last year, Rueckert Advertising won a Gold MarCom Award for The Volunteer Firefighter™, FASNY’s bi-monthly magazine, which is produced exclusively for New York state volunteers.
Rueckert Advertising also received a 2024 Gold Telly Award for the same commercial.
To learn more about becoming a volunteer firefighter in New York, click here.