Marketing Campaign Aims to Prime Foster Parent Pipeline

Tuesday, May 11, 2021 -- Northern Rivers Family of Services is a human services organization that helps 14,000 children and families each year.


One of the notable programs it offers is its foster care program, which serves children from birth to age 21 in a 22-county service area who have been removed from their caregivers as a result of trauma, abuse or neglect.

We are extremely proud to support Northern Rivers in its work to recruit loving foster parents through a TV and digital marketing campaign. Here is our TV commercial that is running in May – National Foster Care Month -- in the Capital Region, Binghamton, and Utica.